How Abercrombie & Fitch lost teens

In this video

Share

How Abercrombie & Fitch lost teens

Abercrombie & Fitch was one of the most popular stores for teens in the early 2000s. But after a couple missteps and controversial remarks from the CEO at the time, the brand image plummeted. Now Abercrombie is trying to catch up with its competitors.
19:24
Wed, Oct 16 201910:37 AM EDT