Alex Rodriguez wants Evander Holyfield to know the value of his name

Alex Rodriguez is on a mission to help former heavyweight champion Evander Holyfield revitalize his brand. But first, he must show Holyfield how impactful his name really is. Catch the sneak peek, and don't miss the series premiere of "Back in the Game" Wednesday, November 6 at 10P ET on CNBC.
Wed, Oct 30 201911:56 AM EDT