VIDEO10:2510:25

How Oatly took over America

Name: How Oatly took over America
Uploaded: 2019-11-04T15:53:36.000Z
Duration: 10 min 25 s
Description: Oatly sat in relative obscurity in Sweden for its first 20 years. In 2012, the oat milk company brought in a new CEO, Toni Petersson, with a radical new vision for the brand and with a new look and a tasty product, Oatly set its sights on America.

Oatly sat in relative obscurity in Sweden for its first 20 years. In 2012, the oat milk company brought in a new CEO, Toni Petersson, with a radical new vision for the brand and with a new look and a tasty product, Oatly set its sights on America.

10:25

Mon, Nov 4 201910:53 AM EST

Beatriz Bajuelos Castillo

Emma Fierberg