The Evolving Consumer: Leaders from the dtx company, Tamara Mellon and Olly at the CNBC Evolve Summit

4:58 PM ET Tue, 19 Nov 2019

Big changes in consumer behavior and technology have upended "traditional" B2C businesses, creating white space for upstarts to take market share. Founder and CEO of the dtx company, Tim Armstrong, co-founder and CEO of Tamara Mellon, Jill Layfield, and founder and chief growth officer of Olly, Eric Ryan sit down with Julia Boorstin at the CNBC Evolve Summit in LA talking what makes a hot brand hot, and what legacy companies miss.