The rise of White Claw

The rise of White Claw

2019 was the unofficial summer of Hard Seltzer … and none made a bigger splash than White Claw. Sales of white claw were up 250% since it was introduced in 2016. Now White Claw is the #1 hard seltzer brand fronting a $1 billion industry. But White Claw is just one of many brands enjoying the recent growth in demand for hard seltzer. But big beer has entered the playing field. What does the added competition mean for White Claw?
Thu, Dec 5 201910:19 AM EST