Every year in Hawaii, thousands of people take to the streets to celebrate an unlikely hero – Spam. In Hawaii, Spam isn't just a canned meat. It's a big part of history and played a role in the island's economy as an inexpensive source of protein. But times have changed since Spam was introduced by Hormel Foods in 1937. Changing consumer tastes and competition from new brands has made packaged food products a competitive market. Watch this video to find out why Spam is still popular today.