Why Disney didn't get Baby Yoda toys on the shelves in time for Christmas

Disney's new streaming show the Mandalorian has fans fawning over the character of Baby Yoda, but due to the secrecy of the series, Hasbro was unable to make Baby Yoda merchandise in time for Christmas. Data from Jungle Report estimates this cost Disney about $2.7 million in revenue. Lynnwood Bibbens, CEO and co-founder of ReachTV, joins "Squawk Box" to discuss how merchandising and licensing will change in the streaming era.
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Fri, Dec 20 20199:11 AM EST