Olympics postponement creates an opportunity for marketing to innovate: S4 Capital

As people stay at home and self-isolate around the world amid coronavirus outbreak, consumers are hungrier than ever for content, says S4 Capital's APAC CEO Michel De Rijk. The postponement of the Tokyo Olympics gives advertisers an opportunity to re-tune their marketing plans and lean in to more digital-first strategies.
Thu, Mar 26 202011:04 PM EST