LightShed's Greenfield: Media industry must figure out how to reach consumers

As more Americans are being urged or required to stay at home, more are spending their time watching television. Nielsen estimates content viewing could increase as much as 60 percent. Rich Greenfield, partner at LightShed, joins "Squawk Box" to discuss what this change could mean for content producers and advertisers.
Wed, Apr 1 20209:13 AM EST