VIDEO12:2412:24
How Flamin' Hot Cheetos became America's favorite snack

How Flamin' Hot Cheetos became America's favorite snack

It's easy to mistake Flamin' Hot Cheetos' popularity as just another social media trend. But experts say its success is actually a reflection of America's shifting demographics and a desire for more intense flavors. Here's how Flamin' Hot went from a janitor's vision to a worldwide phenomenon.
12:24
Thu, Apr 2 20205:21 PM EDT
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