How $3 billion worth of gift cards goes unspent each year
Americans love gift cards. The plastic cash substitute has been the most popular holiday item on shoppers' lists for 13 years in a row, as of 2007. In 2019 alone, U.S. consumers spent close to $98 billion on gift cards from brands like Starbucks, Amazon, and Home Depot. But $3 billion worth of gift card cash goes unused every year.