In May 2020, Italian supercar maker Ferrari soared to $30 billion, beating the top three major U.S. automakers. Compared to GM, Ford, and Fiat-Chrysler, Ferrari is a small carmaker. Ferrari is known for limiting production and only makes about 10,000 units per year. The brand is one of the most famous and admired automakers in the world. But the auto industry is poised for some tremendous changes that raise questions about the long-term future of even high-end exotics.