Online events need to increase production values to attract attendees, director says

Steve Newbold, director of the Festival of Marketing, says that online events and conferences need to increase the production value of their output. Speaking to CNBC's "Marketing Media Money" ahead of this year's event, he explains why it's necessary to invest in quality content to keep audiences engaged with great guests and to get them to pay.
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Fri, Sep 25 20206:45 AM EDT