Jeep is an SUV legend facing a lot more competition
Jeep is perhaps one of the strongest brands in the automotive world. It has a military pedigree dating back to World War II and has sustained its rugged, classic, American image for generations. It's also one of FCA's biggest sellers, with a wildly enthusiastic fanbase. All this has put Jeep in a strong position to dominate the SUV market. However, the secret is out, and automakers everywhere are building products squarely in competition with Jeep.