Why Ford needs its bestselling F-150 pickup

SUVs may have taken over the auto industry lately, but the Ford F-150 is the single strongest selling model in the U.S. American automakers dominate domestic pickup sales with over 80% market share, but competition remains fierce. In 2020, Ford was still in the midst of a multiyear turnaround plan and had appointed its third CEO in six years. It also began rolling out the latest generation of the F-150, which it needs now more than ever.
Thu, Oct 15 20206:37 PM EDT