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How Popeyes' chicken sandwich changed fast food

The launch of Popeyes' chicken sandwich in the summer of 2019 was an inflection point for the fast-food company. After a lighthearted Twitter feud with rival chicken chains, Popeyes' chicken sandwich became an overnight success and kicked off what industry analysts call the "chicken sandwich wars." Can a simple chicken sandwich save a company that once filed for Chapter 11 bankruptcy protection?
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Fri, Oct 23 20204:30 PM EDT