Watch CNBC's full interview with Under Armour CEO on its launch of 'Curry Brand'
Under Armour CEO Patrik Frisk joins CNBC's "Closing Bell" to discuss the launch of basketball superstar Steph Curry's "Curry Brand" and the company's outlook. What we tried to do here is create a brand for good, says Frisk. The difference is it isn't just about product, it's about giving back, giving the consumer a chance to participate. It's also an opportunity for Steph to do what he's wanted to for a long time — impact youth and participation in sport.