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How Nectar Hard Seltzer used Tik Tok and a phone number to save its business

Nectar Hard Seltzer was on the brink of closing its doors when one of its Tik Tok videos went viral. The company included a phone number for viewers to text and talk about the brand. This led to an army of loyal customers. Watch this video to learn about how the company started and to see the problems it overcame.
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Mon, Feb 8 20217:14 PM EST