How Mercedes-Benz is losing its prestige image
Mercedes-Benz is perhaps the biggest name in luxury cars globally, and for countless buyers around the world, it is a car brand to aspire to own. The German automaker has a reputation for superb build quality and excellent engineering. Today, Mercedes-Benz faces a new class of challenges as Tesla has become the aspirational brand for younger consumers. There is a slew of other EV hopefuls vying for the next generation's aspirational vehicle's mantle.
Wed, Apr 7 20217:45 AM EDT