Psych 101: New behaviors, new opportunities, Deborah Small at CNBC Small Business Playbook

The pandemic has greatly disrupted daily life, and, as a result, consumers have adapted and shopping habits have shifted. We'll take a deep dive into consumer psychology to better understand these new behavioral trends, and how best to tap into them with Wharton Professor of Marketing and Psychology Deborah Small in conversation with Contessa Brewer at the CNBC Small Business Playbook on May 4th.
Tue, May 4 20215:31 PM EDT