How Coca-Cola became a global brand and cultural phenomenon
Coca-Cola has a storied history and vast product line. Started as a single 5¢ drink, the company has now grown to a roster of over 500 brands, including Sprite, Fanta, and of course Coke. But health and wellness trends have risen, causing a decline in U.S. soda consumption. So after 135 years in business, can the soft drink giant stay on top? And what will the secular decline of sugar-sweetened beverages in the U.S. mean for the future of Coca-Cola?
Tue, May 18 20217:36 AM EDT