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Is AMC right to create a loyalty program for shareholders?

AMC almost doubled Wednesday after the company's CEO leaned into its place in the meme stock mania. The company raised $230 million by issuing new shares and announced AMC Investor Connect, a new loyalty program level for people who own the stock. It's just the latest company to ramp up direct communication with the masses, but is it a good thing? CNBC's Jon Fortt explains both sides of the issue.
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Thu, Jun 3 20218:39 AM EDT