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New in-app money-making features can help creators avoid Apple's cut of proceeds: Head of Instagram

Instagram is making a big play for influencers. It hosted its first ever Creator Week, rolling out new moneymaking features. The social media company has implemented new shopping tools and the ability for creators to get "badges" when they hit milestones in order to earn additional money. Instagram is also testing a native affiliate tool that allows creators to earn commissions for purchases they inspire people to make. Adam Mosseri, head of Instagram, joined "Squawk Box" on Wednesday to discuss.
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Wed, Jun 9 202110:01 AM EDT