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How two college friends got Serena Williams to back their business
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How two college friends got Serena Williams to back their business

One of the co-founders of endurance event booking platform Let's Do This talks about how the company attracted investment from sporting stars like Serena Williams and Usain Bolt. CNBC Make It's Vicky McKeever reports.
08:31
Sun, Oct 17 20219:21 PM EDT

Cambridge graduates Alex Rose and Sam Browne founded Let's Do This after a conversation at the pub about how difficult it was to find and book for sports events.

After completing the prestigious Y Combinator start-up accelerator program, the pair attracted investments from sports stars, including Serena Williams and Olympic gold medallist Usain Bolt, in a $5 million funding round.

Co-founder Alex Rose explains how the firm survived the suspension of mass-participation events during the coronavirus pandemic and plans to expand as interest in organized outdoor exercise rebounds.

Watch CNBC Make It's interview with the start-up co-founder in the video above.