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Opportunity Plays: The New Era for College Athletes and Advisors

A landmark Supreme Court decision this year forced the NCAA to allow its student athletes to use their Name, Image and Likeness (NIL) for personal financial gain. Hanna and Haley Cavinder, twins on the Fresno State women's basketball team who built an enormous social media following, cashed in immediately by signing multiple endorsement deals.
17:29
Wed, Dec 8 20213:08 PM EST

A landmark Supreme Court decision this year forced the NCAA to allow its student athletes to use their Name, Image and Likeness (NIL) for personal financial gain. Hanna and Haley Cavinder, twins on the Fresno State women's basketball team who built an enormous social media following, cashed in immediately by signing multiple endorsement deals. And since one of the four pillars of the NCAA's NIL policy is that "athletes can use professional service providers to help navigate NIL activities," the new era for college athletics brings with it a new opportunity for FAs to bring in young clients.