Why Starbucks is growing in Italy

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Why Starbucks is growing in Italy

In 2018, Starbucks opened its first store in Italy, a 25,000-square-foot roastery in Milan. Despite being inspired by Italian coffeehouse culture, the American chain faced resistance when entering the country. Since then, the company has opened a total of 20 stores in Italy and plans to open five more before the end of 2022. Will the country that invented espresso embrace the world's largest coffee chain?
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Mon, Oct 17 202211:00 AM EDT