Why Starbucks is growing in Italy
In 2018, Starbucks opened its first store in Italy, a 25,000-square-foot roastery in Milan. Despite being inspired by Italian coffeehouse culture, the American chain faced resistance when entering the country. Since then, the company has opened a total of 20 stores in Italy and plans to open five more before the end of 2022. Will the country that invented espresso embrace the world's largest coffee chain?
Mon, Oct 17 202211:00 AM EDT