How Indonesia's counterfeit problem spurred a multi-million dollar beauty business
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Indonesia's counterfeit problem spurred a multi-million dollar beauty business
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How Indonesia's counterfeit problem spurred a multi-million dollar beauty business

Chrisanti Indiana co-founded Social Bella in 2015, which started off as an Indonesian e-commerce platform that sells beauty products from global brands. It has since expanded to more than 60 brick-and-mortar shops, offering consumers an "omni-channel" shopping experience. CNBC Make It's Goh Chiew Tong speaks to the 31-year-old to find out how she grew her startup into a multi-million company.
08:46
Sun, Oct 30 20229:12 PM EDT