How Solo Stove turned backyard fire pits into a $400 million empire
This is Solo Stove. Known for its smoke-free backyard fire pits and camping stoves, the brand was started in 2011 by brothers Jeff and Spencer Jan. It's grown from Kickstarter campaigns to a $2 billion valuation when it went public in 2021 as Solo Brands under CEO John Merris. That same year, it acquired outdoor brands, Chubbies, Oru Kayak and Isle while generating about $404 million in revenue. Here's how Solo Stove turned fire pits in a multi-million dollar empire.
Tue, Feb 14 202311:28 AM EST