VIDEO8:0208:02

Labubu: Inside the $423 million-a-year ugly toy craze

Name: Labubu: Inside the $423 million-a-year ugly toy craze
Uploaded: 2025-07-14T19:36:05.000Z
Duration: 8 min 2 s
Description: Labubu is a $30 doll that has gone from a simple collectible to a viral, money-making sensation. Here’s how it brought in the equivalent of $423 million U.S. in revenue for Beijing, China-based toy company Pop Mart in 2024.

Labubu is a $30 doll that has gone from a simple collectible to a viral, money-making sensation. Here’s how it brought in the equivalent of $423 million U.S. in revenue for Beijing, China-based toy company Pop Mart in 2024.

08:02

Mon, Jul 14 20253:36 PM EDT

Valentina Duarte

Christina Locopo

Ashton Jackson