Why India’s small towns could make or break EV adoption

Saket Mehra, Partner and Auto & EV Industry Leader at Grant Thornton Bharat, says India’s EV growth depends on expanding beyond metros into tier-2 and tier-3 cities, where much of luxury car demand already comes from. While pricing and import duties pose challenges, rising sustainability awareness and local incentives are boosting luxury EV adoption, making dealership networks key for long-term market share.