At a ceremony for the U.S. Women's National Soccer Team, crowds chanted "Pay them!" and "Equal pay!"
The match also delivered a huge victory for online streaming.
This year's FIFA Women's World Cup final, which the U.S. won, pulled in significantly better ratings in the U.S. than the 2018 men's final.
With the U.S. women's national soccer team defeating the Netherlands 2-0 Sunday to take the 2019 Women's World Cup, Nike is also winning.
The winners of the 2019 FIFA Women's World Cup will take home $4 million in prize money from FIFA, but there's additional money on the line in today's championship as well.
"I was going to be an FBI agent. That was my plan. I was totally done with soccer."
Trump escalated a war of words with U.S. women's World Cup soccer star Megan Rapinoe, who says she wouldn't accept if invited to the White House.
The soccer federation has claimed that differences in pay for men and women players are based on revenue generation. But are U.S. women's soccer games have actually generated more revenue than U.S. men's games over the past three years.
In 2016, U.S. women's soccer games generated $1.9 million more in revenue than men's games.
Williams outearned Patriots quarterback Tom Brady.
Money spent on deals is set to rise 4.9 percent this year, with most of the cash going on sports, according to data by the World Advertising Research Center (WARC). However, only 19 percent of sponsorship professionals say they can measure ROI.
A member of a Russian group that opposes Putin is in "serious condition" in the hospital after a suspected poisoning, The Financial Times reports.
"I've always believed in myself and I knew I was capable," says Kylian Mbappe.
The striker recently signed a lucrative new contract.
The winning team will take home more cash than any other in World Cup history.
Fans are more than willing to shell out for this once in a lifetime experience.
It's 13.5 pounds of 18-karat gold.
"Nothing was easy."
The international soccer tournament has become a commercial dream for sportswear companies — a platform for some of the world’s biggest brands to duke it out for the estimated 1 billion fans watching the once-every-four-year championship.