A fifth-generation Spanish winery hit it big at the New York Stock Exchange on Friday.
Thomas Matthews, the executive editor of Wine Spectator, unveiled the winery's $63 Cune Rioja Imperial Gran Reserva 2004 as the magazine's top wine of 2013, making it the first time a Spanish wine has earned the prestigious honor.
The Spanish wine beat out 20,000 other vintages, including a $103-bottle from Bordeaux France and a $92 Chardonnay from Napa Valley, Calif.
"This is a 19th century winery, still in the same family hands [for] five generations," Matthews said on "Squawk on the Street." "They're really doing it right. They grow their own grapes. They are very careful about the wine-making. They're just honest hardworking people."
Matthews said judges' fell in love with the Rioja because of the "emotional factor, the X-factor, which really got us excited this year."
"It finds that middle road between traditional and modernity that I think people want to drink right now," Matthews said.
— By CNBC's Jeff Morganteen. Follow him on Twitter at @jmorganteen and get the latest stories from "Squawk on the Street"