As Asia's wealthy population continues to grow, bespoke cars have become the latest must-have for those looking to stand out from the crowd.
Over the last year, all of the major luxury car brands have seen increased demand for personalized vehicles in Asia amid an increase in the number of high-net-worth individuals (HNWIs). As their fortunes accumulate, the wealthy continue to look for new ways to express their individuality and advertise their wealth.
Rolls-Royce is one premium marque offering bespoke services. Over the past 12 months the company has seen a 69 percent increase in demand for such services.
''When it comes to the very wealthy, designing your own car comes naturally after shoes, kitchen and a yacht," said Hal Serudin, Asia Pacific corporate communications manager for Rolls-Royce.
Among consumers' favorite customizations are signatures emblazoned on glove boxes and gold versions of the Spirit of Ecstasy (the flying lady statue on the hood).