In an interesting new study that measures consumer brand strength, Microsoft reigned supreme while perennial winner Apple lagged behind. The reason? The Seattle area software giant was deemed just-us-folks, while the Silicon Valley style icon was considered unapproachable.
Read the whole story over at Re/code.
—By Kara Swisher, recode.net.
CNBC's parent NBC Universal is an investor in re/code's parent Revere Digital, and the companies have a content-sharing arrangement.