Too bad for Don Draper that he'd be long retired by now.
Had he stuck around, the fictional advertising executive in the popular TV series "Mad Men" would have been ponying up his paycheck to purchase one of the new Mercedes-Benz S63 AMG 4MATIC Coupes that is making its debut at the New York International Auto Show.
Or so said Jon Hamm, the actor who portrays the handsome and worldly Draper—but who also provides voiceovers for the German maker. Initially hidden behind the scenes during Mercedes' auto show news conference, Hamm came out on stage to help unveil the new luxury coupe with Mercedes-Benz USA President Steve Cannon.
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"I can promise you if we were doing 'Mad Men' today, I would put it into my contract that Don Draper would drive this car," Hamm said.
It would probably take someone in his position as a bigwig at a Madison Avenue ad agency to make such a purchase. While Mercedes has yet to reveal the price of the car, the model it replaces started at $154,600—plus delivery charges.
Disclosure: Paul Eisenstein is a freelancer for CNBC. His travel and accommodations for this article were paid by an automaker.