The e-commerce boom is a worrying headwind for retailers and shopping mall operators the world over, but BNP Paribas says some shopping hubs are weathering the risks better than others.
"Our view is that the threat of e-commerce is inevitable but malls that embrace this trend will remain highly relevant," said Wee Liat Lee, head of property research at BNP Paribas.
"Multi-channeling is retailer-led, and we expect the trend to move from the U.K./EU to Asia," added Wee, referring to marketing strategies that offer consumers a choice of how to buy products.
It's no secret that e-commerce is one of the fastest growing industries worldwide. Online sales on Cyber Monday—an annual U.S. online shopping event held the Monday after Thanksgiving—hit a record $1.5 billion in 2013. Meanwhile, China's equivalent—Singles' Day, which occurs every November 11—racked up $5.7 billion.