The most tweeted-about shows are not always the highest-rated TV shows, but Twitter engagement is evidence that viewers are really paying attention to shows—and just as importantly, to advertisers—in real-time.
As Twitter tries to position itself to advertisers as the crucial accompaniment to TV, Nielsen's Twitter stats are increasingly important.
Nielsen, which started tracking TV-Twitter activity this past fall, released analysis of the September-May broadcast season, and AMC has come out on top with two shows drawing big numbers.
Tweets about the "Breaking Bad" finale reached 9.1 million people on Twitter that evening. That series was also the top on Twitter for the season, reaching an average audience north of 6 million, with an average of 521,000 tweets per episode.
It was followed by "The Walking Dead," with an average audience of 5.2 million and 576,000 average tweets.