The Tech Bet

Will Oracle's cloud strategy measure up to other cloud giants?

Oracle's cloud strategy
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Oracle's cloud strategy

Oracle has been on the radar recently amid reports that it's in talks to buy a software maker Micros Systems for more than $5 billion.

The deal for Micros Systems, which makes software for retailers and hotel chains, would be Oracle's largest acquisition since it bought Sun Microsystems for $5.6 billion in 2009, according to Reuters.

Jeremy Rosenberg, head of digital for Allison and Partners, said that in order for Oracle to remain competitive against the cloud giants Salesforce.com and Rackspace.com, it will need to continue to integrate its acquisitions into its software offerings.

"Oracle is going to need to help people understand their cloud strategy and how it is different from where they were as an enterprise company," he said. "Their success will hinge on how well they are able to integrate the products and services they are buying and effectively defend their position from above and below."

Oracle is set to report quarterly results after the bell on Thursday. Analysts are looking for the company to report fiscal fourth earnings of 95 cents a share on $11.4 billion in revenue.

—By CNBC's Erika Santoro