The big turning point for GoPro was allowing users to flip the video camera on themselves, the founder of the mountable, action video camera company told CNBC Thursday, on the day the stock made its Wall Street debut.
"The first GoPro was really just a wrist camera to capture my friends surfing," GoPro's Nicholas Woodman said in a "Squawk Box" interview, calling it "the original selfie: the engaging, immersive, that is incredible selfie."
"It took a few years to realize that there are a lot more people in the world that want to capture themselves doing want they want, what they love to do, their passions and interests, than there are that want to capture other people," he said.
(Watch the entire Woodman interview in the above video for his thoughts on the one thing all successful entrepreneurs share. For excerpts click here on how his wife's fashion sense helped raise seed money, and here for why he doesn't like taking bathroom breaks when he works.)
Shares of GoPro were priced Wednesday night at $24 a share—the high end of the estimated range, valuing the company at nearly $3 billion. The stock opened at $28.65 a share on heavy volume and went over $30 in midday trading.