There are marketing gaffes and there are marketing tragedies.
A Connecticut-based parking reservations company just attempted to lure customers to a coupon code by sharing what some are calling "shameful, exploitative" marketing.
In an email sent to subscribers of AirportParkingsReservations.com and subsequently obtained by CNBC.com, the firm suggested the death of a 55-year-old man in a parking lot at Chicago O'Hare International Airport last week was due to the aggravation one can experience while traveling.
"There could be many reasons for the cause of this man's death," the email read, setting itself up to promote the convenience that AirportParkingReservations.com offers, "but based on the story one possible reason could be stress. The process of arriving to the airport, getting through security, and boarding the plane could be very stressful."
The thread didn't end there.
"Don't be late and end up in a crate," the company added, recommending fliers "save stress and possibly anything worse by utlizing technology and reserving all your travel needs in advance."