Wearable technology maker GoPro on Monday disclosed details on three new cameras slated for release Sunday, including the entry-level Hero, which is priced at $129—its lowest-priced model yet.
The company is also coming out with a new top-of-the line Hero4 Black Edition that promises twice the video resolution of the previous Hero3+ model.
The new Black Edition has full 4K video recording at 30 frames per second, and will retail for $499.
GoPro is also releasing a middle-range product called the Hero4 Silver Edition, which will retail for $399 and contains an LCD preview screen to view footage.
CEO Nick Woodman said this product rollout of the three new cameras is "the best-executed product launch" for the company.
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When asked about potential supply constraints of the new cameras, Woodman called it a "high-class problem" to have.
On the topic of GoPro's meteoric stock surge since the IPO only a few months ago, Woodman said "no, it doesn't concern me."
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There has been a lot of speculation about what GoPro may or may not do with its media content strategy. Woodman sees his company's cameras as a vehicle for capturing and sharing video content, adding that a "growing media opportunity exists" to "monetize engagement."