Hot on the hunt for millennial travelers, Marriott is launching its own content studio to develop and distribute short films, movies, web series,TV shows and music events, Variety reports.
"We're saying we're going to be the largest publishers of lifestyle," said David Beebe, who joined Marriott from Disney-ABC Television Group. "We're going to be the Red Bull of this category. That's where we want to get to."
Like Red Bull, the hotel chain will focus on selling an experience. "Everyone understands that all of us today are really media companies and content publishers," Beebe told Variety.
To read the full story, see Variety.
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—By CNBC staff. Follow Road Warrior on Twitter at @CNBCtravel.