Dialing back the speed has coincided with an increasing number of premium options, which can slow fast-food operators who rely on set processes and relatively simple items for getting food out the door quickly. Still, Oches said the operators surveyed weren't that worried.
"None of them are freaking out about this," he said in a phone interview. "If it does take a couple more seconds to do that, I think they're OK with that."
While operators surveyed weren't that concerned, their corporate heads have discussed speed at length.
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The need for speed is part of the reason that McDonald's has focused on simplifying its product offerings.
"[I]n addition to making it easier for customers to order their favorite products, this will reduce complexity in our restaurants, which, in turn, should enhance accuracy and speed of service," McDonald's chief Don Thompson said on the company's most recent conference call.