New dating app caters to rich by weeding out the poor

Wealthy couple on yacht
Dave & Les Jacobs | Getty Images

A new dating app called Luxy matches wealthy singles...to wealthy singles. It describes itself as "Tinder, minus the poor people."

The app's iTunes page claims members are CEOs, investors, millionaires, and fitness models.

So far, there are 3,000 users, and the average male user's income is $200,000, company spokesman Darren Shuster told Vice.

Shuster also told CNN that Luxy's rich clientele is self-regulating and the app does not (yet) enforce salary verification.

Read More Is this the end of your 'dead cellphone'?

"If you show up in a 20-year-old VW Bug, and request to meet at McDonald's, you won't last very long on LUXY," Shuster said. "It doesn't take long to weed out those who belong on a different kind of dating site."

The app is so controversial that the CEO's identity is kept anonymous.

"With the rise of high-speed digital dating, it's about time somebody introduced a filter to weed out low-income prospects by neighborhood," wrote the app's nameless CEO in a release.

Read MoreFacebook looks set to launch mobile payments