Comcast's NBCUniversal unit said it had plans to build a $3.3 billion theme park in Beijing, an effort to capitalize on China's growing middle class.
The 1,000-acre park will include attractions from other Universal parks, rides that reflect China's cultural heritage, a Universal CityWalk entertainment zone and a Universal-themed resort hotel.
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It will be the third Universal park in Asia, joining those in Singapore and Osaka, Japan. NBCUniversal is building the property with four Chinese state-owned partners. An opening date wasn't announced.
China is home to 11 of the top 20 amusement parks in Asia, with about 166 million visits in 2013.
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There are 59 more parks in the planning stage, and by 2020 theme park attendance in China could overtake the United States market's 220 million visits last year, according to the global architecture and engineering company Aecom.