"We should be able to identify ourselves without having to use passwords or PIN numbers. Biometric authentication can help us achieve this. However, our challenge is to ensure the technology offers robust security, simplicity of use, and convenience for the customer," Ajay Bhalla, president of enterprise security solutions at MasterCard, said in a statement.
Cardholder fingerprint data are stored directly on the card, not in an external database. The fingerprint would replace the need for a PIN number entry.
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The launch of the card comes after a successful live pilot with Norway's Sparebanken DIN.
"Cardholders love how easy the card is to use with the added security feature," said Kim Humborstad, founder and CEO of Zwipe. "We have also had exceptionally good reaction from retailers participating in the pilot."
Zwipe is now working on another card that will work with all payment terminals, expected to be released in 2015.