Available for both iPhones and Android devices, the app allows customers to order and pay for their meals using credit cards or Taco Bell cards ahead of driving to the restaurant. Once they arrive, the app prompts them to check in so workers can begin preparing the order. When it's ready, customers can pick it up in a separate line in stores or via the drive-thru.
To promote the app, Taco Bell's social media platforms went dark Tuesday to tell followers that the new way to Taco Bell is in the company's app.
For Taco Bell, the app represents the latest step in a broader tech revamp. So far, the brand changed its point-of-sale system and is in the process of updating its back-of-house technology.
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During a phone interview, Taco Bell President Brian Niccol said the app is "step 1" of furthering growth at Taco Bell as it plots to double its yearly revenue to $14 billion by 2022.
"It'll enable our team members to be more accurate, offer more customization and even be faster," Niccol said.
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In a private beta test of the new app in California with hundreds of customers, average check, guest frequency and speed improved.