Merger Monday was back in action to kick off the start of a new week, and the big deals announced reflect exactly what is going on in the market.
Are you reading this, Mark Zuckerberg? If so, Jim Cramer recommends that you take a few notes.
Of the mergers announced, the one that caught Cramer's eye was from Publicis, the large French advertising firm, and its intentions to purchase Sapient, a consulting firm. At first, Cramer was confused by this announcement. What in the world would a consulting firm bring to an advertising firm?
Then he realized this merger is exactly what the stock market needs right now: storytelling. The deal between Publicis and Sapient will ultimately make Publicis more relevant in the digital world. The exact reason why stocks like Google, Facebook and Twitter have remained undervalued, despite various missteps in the market rally last week.
In his research on Sapient, Cramer came across a speech given by actor Kevin Spacey that he considered brilliant. Spacey reiterated that there is an explosion of storytelling right now. In the stock market, people want to be data generators rather than consumers. Meaning, they want to create stories.