Most popular luxe vehicle is...The Ford F-Series?

Who says pickup trucks aren't glamorous?

New data from TrueCar forecast that the latest pickups from Ford and Ram will be the most popular models sold in 2014 among all vehicles with average transaction prices higher than $50,000.

Eight of the 10 best-sellers above that threshold are pickups or SUVs, and six are not luxury brands, according to TrueCar.

Ford's F-Series, the Chevy Silverado/GMC Sierra and Ram pickup are projected to sell a combined 350,000 vehicles above $50,000.

Read MoreAmericans on verge of buying 1 million expensive cars

It's easy to see why these trucks remain the profit drivers at the Big Three. Take the F-Series pickup.

2015 Ford F-150
Source: Ford Motor Company
2015 Ford F-150

TrueCar estimates Ford will sell more than 751,000 of the F-Series this year, with nearly 190,000 going for more than $50,000.

That means the best-selling vehicle in the country will generate about $32 billion in revenue, with nearly $11 billion coming from higher-end models, according to TrueCar projections.

Read MoreFalling gas prices not slowing hybrid production

John Krafcik, president of TrueCar, said the results underscore the fact that people often misunderstand pickup trucks, which are no longer just for moving around. Instead, they have increasingly become high-end vehicles, he said.

Make/Model
2014 Volume forecast
ATP $50k+ 2014 volume forecast
Ford F-Series 751,062 189,776
Ram Pickup 430,776 76,266
Mercedes Benz E-Class 70,482 67,006
Chevrolet Tahoe 95,580 66,945
Chevrolet Silverado 516,811 57,010
BMW 5-Series 55,727 47,312
Chevrolet Suburban 54,382 45,668
Mercedes Benz M-Class 45,828 43,010
BMW X5 42,991 42,931
GMC Sierra 207,215 33,455
TrueCar

Questions? Comments? BehindTheWheel@cnbc.com.