Who says pickup trucks aren't glamorous?
New data from TrueCar forecast that the latest pickups from Ford and Ram will be the most popular models sold in 2014 among all vehicles with average transaction prices higher than $50,000.
Eight of the 10 best-sellers above that threshold are pickups or SUVs, and six are not luxury brands, according to TrueCar.
Ford's F-Series, the Chevy Silverado/GMC Sierra and Ram pickup are projected to sell a combined 350,000 vehicles above $50,000.
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It's easy to see why these trucks remain the profit drivers at the Big Three. Take the F-Series pickup.
TrueCar estimates Ford will sell more than 751,000 of the F-Series this year, with nearly 190,000 going for more than $50,000.
That means the best-selling vehicle in the country will generate about $32 billion in revenue, with nearly $11 billion coming from higher-end models, according to TrueCar projections.
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John Krafcik, president of TrueCar, said the results underscore the fact that people often misunderstand pickup trucks, which are no longer just for moving around. Instead, they have increasingly become high-end vehicles, he said.
| Make/Model | 2014 Volume forecast | ATP $50k+ 2014 volume forecast |
|---|---|---|
| Ford F-Series | 751,062 | 189,776 |
| Ram Pickup | 430,776 | 76,266 |
| Mercedes Benz E-Class | 70,482 | 67,006 |
| Chevrolet Tahoe | 95,580 | 66,945 |
| Chevrolet Silverado | 516,811 | 57,010 |
| BMW 5-Series | 55,727 | 47,312 |
| Chevrolet Suburban | 54,382 | 45,668 |
| Mercedes Benz M-Class | 45,828 | 43,010 |
| BMW X5 | 42,991 | 42,931 |
| GMC Sierra | 207,215 | 33,455 |
Source: TrueCar
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