The unlikely alliance of former U.S. Vice-President Al Gore, musician Pharrell Williams and Emmy-award winning producer Kevin Wall teamed up Wednesday to launch a global music event targeted at building an awareness on the issue of climate change.
At the World Economic Forum in Davos, Gore said that the event would take place on June 18 and would be held to coincide with a United Nations conference on the subject that is being held in Paris. Gore added that the music event would span seven continents, with even a music act scheduled to perform on Antarctica.
"There will be an audience of 2 billion. The largest television, digital, radio network ever created," Gore said. "This is the year of climate...The Paris negotiation is crucial," he added.
Pharrell Williams also addressed audience members in Davos, saying that he has been part of the event - called Live Earth - since its beginnings in 2007 when himself and fellow singer Lenny Kravitz played to an audience on Copacabana Beach, Brazil.
"We are literally going to have humanity harmonized, all at once. And I'm very, very happy and proud to be a part of this," the singer-songwriter, rapper, producer and fashion designer, said.
With regards to the lineup, he said that some "interesting surprises" would be announced soon. Wall also took to the stage, confirming that the event would broadcast simultaneously on some "major networks" in 193 countries.